Certain theatergoers prefer to watch movies alone, but because of social stigmas, they force themselves to go to the movies with others to avoid criticisms. 

We created a society within Fandango to encourage these single seaters and change the current culture of movie-viewing forever.

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Society logo

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When selecting individual seats on Fandango, if customers choose "society seats" marked with a crown, they will receive a special invitation which - if accepted - will automatically induct them into the society. As part of the society, they will be entitled to exclusive rewards, such as waived convenience fees, custom merch, and free personal-sized snacks.

Seat selection page

When single seats are available near their current location, members will receive text updates notifying them of the opportunity to enjoy a movie in peace.

Pop-up

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Text notifications

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Promotional items

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Tinder ads

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In-theater cardboard cutouts

Concept and copy: Eli Gee

Art: Truman Florence