In 2023, Disney celebrated a century of making magic, and to commemorate such a momentous occasion, Disneyland hosted a centennial celebration not worth missing.
Before the start of the celebration, we created a teaser spot that encapsulated the feeling of wonder, which was followed up with television and radio spots from the point of view of a child, whose wonder and curiosity collide with the 100 years of Disney magic.
All artwork and content is ©Disney
Copywriter: Eli Gee
Art director: Emilio Canton
CDs: Jackie Soldano and Neph Trejo
ECD: Brian Miller
Producer: Wes Lagatolla