Magic Key
Magic Key is Disneyland's annual passholder program, comprised of the most diehard Disney fans. I've helped to create everything from social content to campaigns for the Happiest Place on Earth's loyal keyholders.
MULTIPLY YOUR MAGIC
We created a campaign for the lapsed and potential Magic Key passholders who ask themselves"Why should I get a Magic Key pass?"
HALLOWEEN TIME
To help our keyholders celebrate Halloween Time at Disneyland, we created and gave away lenticular cards featuring four familiar villains and their more wicked counterparts, with "baseball card"-style factoids on the back.
SEASON OF THE FORCE
To promote Season of the Force, Disneyland's annual Star Wars celebration, we collaborated with 8-bit animator and theme park aficionado @pop.parks to recreate the six week event in the style of a retro video game.
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