Magic Key
The Magic Key program is Disneyland's annual passholder program, comprised of the most diehard Disney fans. I've helped to create everything from social content to campaigns for the Happiest Place on Earth's loyal keyholders.
HALLOWEEN TIME
To help our keyholders celebrate Halloween Time at Disneyland, we created lenticular cards featuring four familiar villains and their more wicked counterparts. We also had the idea of making the back similar to baseball cards, filled with facts about our villains that only a true Disney fanatic would appreciate.
SEASON OF THE FORCE
We teased the villain lineup on social using their silhouettes, prompting our followers to guess who they could be. Then we revealed each character one by one throughout the month.
To promote Season of the Force, Disneyland's annual Star Wars celebration, we collaborated with 8-bit animator and theme park aficionado @pop.parks to recreate the six week event in the style of a retro video game. We even put in a couple easter eggs and people in the comments couldn't get enough.