In 2024, Disneyland continued Princess Tiana's story in a thrilling musical journey through the Louisiana Bayou, filled with new faces, catchy music, and one big splash of a finale. As part of the ride's grand opening, we created a campaign inviting guests to come along and "Drop On In!"
Our launch spot features a little girl and her family, who follow a sparkle of fireflies through the Happiest Place on Earth, eventually taking them inside Bayou Country and on board Tiana's Bayou Adventure.
Supporting :15s highlighted other parts of the Bayou experience, like the anticipation before going on a thrill ride for the first time, or dancing along to live music in New Orleans Square.
For social, we revived the beloved VHS series Disney Sing-Along Songs for the attraction's new and original song Special Spice, encouraging our followers to "follow the firefly" and learn the lyrics.
All artwork and content is ©Disney
Copywriters: Eli Gee & Alyssa Dancel
Art directors: Daniel Cohen & Kiera Dixon
CD: Christine Call
ECD: Brian Miller
Producer: Natale Olson